Most businesses are now adopting the use of mobile applications for various services on their platforms. In industries ranging from banking and finance to transport, healthcare, and eCommerce, companies are using mobile apps to deliver value to their customers.
If you are thinking about creating an app for your business, it is worth knowing what benefits your organization stands to get and if they are worth the effort. Some of the advantages of mobile apps for eCommerce include helping to enhance customer engagement, increase conversions, and helping to reduce abandoned shopping carts.
An app can greatly transform your service delivery, help you engage with your audience and drive customer loyalty and retention. Whether you create an app of your own, or you are utilising other mobile apps, ensure that your strategy enables you to deliver value, convenience and speedy service for customers.
1. They can help improve customer loyalty
One useful way that mobile applications can help businesses is by helping to improve engagement with the target market. One way businesses do this is by creating a loyalty program within a mobile app. With this arrangement, regular buyers get discounts, offers and exclusive bonuses from the store.
Costa Coffee is just one company that has their loyalty cards linked to their mobile app. Customers can easily log into the app to check their loyalty points and find the nearest shop to them, all by just quickly using an app. Sometimes simple is the best method to choose when designing an app for your company. According to this article, simplicity and efficiency are just some factors that make a great mobile app.
2. They are convenient for you and your customers
One of the major advantages of mobile devices is that they allow customers to access different services on the go. Apps enhance this benefit by allowing users to access and pay for services wherever they are. They can view products and services, place an order, and have them delivered at a click of a button.
As well as online shopping, mobile apps are also convenient for companies to share relevant information with their customers. Using social media apps are a great way to get new content in front of your following and potential audience. For example, social media platforms such as Facebook, Twitter, and Instagram all have apps that customers can use without having to log in on a laptop or desktop, and many people use these apps several times each day. For online gaming brands like 21.co.uk, a platform such as Twitter can be used to share content on new games and offers, as well as provide time-sensitive betting tips directly to their audience in an instant.
3. Mobile apps can help improve brand communication
Apps often provide a better way to communicate value and engage customers than other modes of communication like mass media and email marketing. This is because a customer that has your app has agreed to interact with you and can accept your product and marketing information rather than a random prospect on the streets.
Businesses use this opportunity to promote new products, upsell, and answer queries that customers may have. Mobile applications that have message features or live-chats can help develop communication between the business and the customer. Rather than emailing or phoning, modern day communication is now greatly focused on instant messaging, which apps can easily help with.
4. They can help increase visibility of your brand, products, and services
Most customers now spend more time on their mobile devices than their PCs. Therefore, any company looking for a market or engaging their clientele must look at utilising mobile apps or at least making their websites accessible via mobile.
As mobile technology has now been adopted by many businesses and customers around the world, companies need to consider mobile users to help them stay ahead of their competition. If many users are visiting your website via mobile devices, or are purchasing products while they are on the go, then a mobile app might prove very useful to them. Developing your own mobile app for your business could be an excellent opportunity to increase the visibility of your brand.