In 2018, there were nearly 270 billion app downloads. If all of these apps were arranged so that the icons met end to end, they would be able to go from the Earth to the moon. Not once or twice, but over 400 times. This simple fun fact is indicative of just how fast the popularity and demand for mobile apps continue to grow each day. It also means that offline businesses that finally entered into the 21st century with a website for their online presence must now concede to the fact that they also need a mobile app.
The customer of today wants to be able to connect with their favorite online store with their fingertips. So, if you have an eCommerce store and you want to increase your brand’s awareness, you will need to have a mobile app if you want to experience business growth and profitability.
So, if you are considering a mobile app, you have likely already been thinking about the tasks that you must complete.
You will need to hire an app developer, state your requirements and have an app created from scratch. Thanks to technological advancements, you can create an eCommerce store and an app within a few hours. Apptuse eCommerce app builder is one such app builder where you can get your requirements tailored as per your need.
However, before you learn more about the extensions and how to set up your website and mobile app, it is best to understand why you are doing what you are doing. In other words, once you understand the advantages of having a mobile app for your online business, you will understand why it is imperative that you get one as quickly as possible.
Enhanced Customer Engagement
One of the best ways to connect to customers and visitors is to connect with them in a way that is the most comfortable for them. When you offer your users the option to connect through an app that they can use on their smart device, you will immediately increase and enhance your customer’s engagement, and therefore, drive brand loyalty.
There are some features that you can add to your mobile app to enhance engagement. One of these features is the audio search. This enabled feature will allow customers to locate the products they want while simplifying the search process when they use the mike on their Smartphone.
Another feature you can enable with Apptuse eCommerce app builder in your mobile app is the camera. For example, if you have an eCommerce fashion store, you could enable the camera feature so customers can share pictures of their outfits on social media. This type of marketing campaign would definitely give your sales a boost as word spreads about your app.
Fewer Abandoned Carts
This is one of the issues that eCommerce store owners face the most often. There are hundreds, if not thousands, of cases where a customer places all of their favorite products in their online shopping cart, but for whatever reason, they abandon the cart before checking out.
This typically happens when a website is either loading slowly or has a prolonged checkout process. Either one of these issues can cause a customer to feel exhausted and frustrated. Especially when they have to ‘jump through hoops’ just to place an order on your website. They can easily click out and click on your competitor’s site instead.
On the other hand, the numbers of abandoned carts in mobile apps are minimal simply because the checkout process is generally simpler, faster and easier to navigate.
Another benefit of having a mobile app is that one of the biggest disadvantages of having a website is that customers have to search through all of the products on the site even if they know exactly what they want. When you’re online store has a mobile app, customers are no longer distracted. They will be able to select the product they want, add it to their shopping cart and pay for it in a few clicks in the app.
Do you know what the ingredients are for a successful online conversion? There needs to be easy navigation, a user-friendly, intuitive interface, and a satisfactory UX.
Research has shown that eCommerce mobile app conversion rates are more than triple the amount of mobile website conversion rates, and twice as high as desktop websites. In addition, customers who are able to browse your eCommerce store via your mobile app are more likely to view more of your products than if they are on your mobile or desktop websites.
Increased Value of the Average Order Amount
So far you have learned that a mobile app will help to increase conversion rates, will lower abandoned cart rates and will promote customer loyalty. However, let us go back to the conversions. We are going to specifically talk about average order value conversions.
Mobile apps create 140% more profit than mobile websites, and they create 130% more profit than desktop websites. There is a reason why this occurs.
There has been some debate as to what exactly causes customers to spend more when they are using a mobile app versus when they are purchasing through a website. However, the general consensus is as follows.
Customers appreciate push notifications. These notifications notify the users when your store has special deals, sales or when items they want to purchase are in stock.
In other words, the notifications are a friendly reminder to the customer that your ecommerce store still exists. If these notifications are constructed and executed correctly, customers will be lured back to your ecommerce store.
Mobile apps also promote one-click ordering. Most mobile apps have a simple layout and this is intentional. It helps to make the checkout process more efficient for customers. As mentioned above, customers enjoy the option of being able to complete the checkout process in a single click.
This type of feature works best with returning customers. They are more familiar with the layout of the app, and they are customers who have purchased before and want to purchase it again.
It takes a lot of hard work to make an eCommerce store successful. This means you should take advantage of every opportunity that will help you reach your business goals faster. Having considered all of the advantages of having a mobile app for your eCommerce store, the final decision is left up to you. You will have to decide if it is the right move for your business.