Although desktop platforms still remain a popular way for audiences to visit a website, there’s no denying that more people are using smartphones to access the internet than ever before. By using a mobile web browser, patrons and readers are able to access a site while on the go, whenever and wherever they may be. Meanwhile, desktop platforms are still very much used at home and so only have access to a certain percentage of their audience at any given time.
So, how do online brands go about creating the best mobile platforms and experiences for their users? We thought we’d take a look at the two main factors:
First and foremost, a company looking to expand on to a mobile platform must create a smooth, easy to navigate, mobile-friendly website that works easily on a mobile web browser. Instead of creating an entirely new site, most sites tend to install a tool or two that detect which platform a user is accessing the website from and direct it accordingly. If a user agent is on mobile then they will be directed to a mobile-friendly version of the site. So, how do they create a mobile-friendly platform in the first place?
When mobiles with internet capabilities first became available on the market, a lot of companies had to learn or hire someone who already knows everything about web development and coding. Fortunately, this is no longer the case as tools like Mobify and Wirenode automatically create mobile versions of websites for their customers. Mobify employs a user-friendly graphic user interface (GUI) that creates an intuitive mobile site in minutes, while Wirenode is the company behind over 50,000 mobile platforms including Ford, Nokia and Reebok.
These days, there are literally hundreds of different companies that will help other brands set up mobile-friendly sites, some of which are specifically dedicated towards certain business types and services. The end product is usually the same though, an impressive, slick mobile website that adds to the customer experience.
Dynamic Software Providers
After the mobile website is set up, it’s time for the brand in question to provide dynamic software that works on a smartphone as well as it would a desktop. Of course, if a brand is
providing more heavy-duty services such as games then they will require specialized software providers. This is particularly true of the iGaming industry, as more players are beginning to use their smartphones to play every day.
Thankfully, iGaming software developers such as Playtech have already started creating versions of their most popular games with mobile platform capabilities. This means that you can visit the best Playtech casinos in Canada on your mobile, for example, with no worries about the quality of your experience.
Not all specialized sites require such dedicated software providers though. For instance, if a brand requires e-commerce capabilities they may again return to Mobify, as the company offers a Mobile Commerce tool specifically directed towards smartphone-based stores.
Alternatively, if a business is very community orientated then they may use Winksite, a web app dedicated to building mobile communities. Winksite is so dynamic that even generates QR codes that can be used by the company themselves or the community to share data, photos and offers.
So, next time you’re visiting a website on your mobile phone remember how much work has gone into creating the best possible experience for you as a user. Or, if a site could do better maybe direct them to this article for some help.