The freedom of choice is one of the most important facets of the economy. Consumers have a virtually endless number of options when they shop for just about anything, and they like to be able to compare and contrast to find the item that fits their needs as closely as possible.
However, for a long time, the same couldn’t be said for online retailers. Until recently, eCommerce business owners were forced to purchase various components for their platforms that they didn’t need or want because most providers offered one-size-fits-all solutions. Fortunately, things are changing.
Composable commerce has gained a lot of traction in recent years, and for good reason. This approach relies on component-based solutions that allow eCommerce retailers to choose the individual elements they want to create the best overall shopping experience for their customers.
Because these modules are cloud-native, component-based, and tech-agnostic, they fit together almost seamlessly no matter their origin. By choosing the right module for each touchpoint along the customer journey, companies can be certain that they will be providing a smooth and effortless experience across all channels.
With composable commerce behind their platforms, businesses can enjoy limitless scalability, true flexibility, and lower operating costs, among other benefits. As long as they take the right approach to the implementation process, they will be able to experience all the advantages this technology has to offer.
If you’re curious about what composable commerce is and how it can work for you, take a look at the accompanying resource.
Infographic created by commercetools, a composable commerce platform company
