Please ensure Javascript is enabled for purposes of website accessibility

Twitter Marketing: The Complete Guide For Business

Twitter is a powerful marketing tool that can help businesses connect with customers and promote products and services. 

In this guide, you will learn how to create a Twitter account for your business, create effective tweets, find relevant hashtags, and more. 

You can use Twitter to reach a wider audience and grow your business by following these tips.

The Step by Step Guide to Using Twitter for Business

Twitter has become an essential tool for businesses of all kinds thanks to its wide reach, rapid pace, and powerful networking capabilities. Because Twitter offers such a large and engaged user base, it allows businesses to connect with potential customers and partners easily. 

Plus, the real-time updates on Twitter make it an ideal platform for engaging in conversations and sharing breaking news. 

Whether you are promoting a new product or seeking feedback on an idea, the flexibility and immediacy of Twitter can help your business succeed in today’s dynamic marketplace. 

So if you’re looking for a platform that can help grow your business and keep you ahead of the curve, consider these tips for using Twitter for business.

1. Take a Close Look at Your Accounts

Do you already use Twitter for your business – or perhaps even have more than one account? Your first step in using Twitter for business should be to document all accounts and figure out who is responsible for each. Get rid of any accounts that aren’t serving your business well.

If you don’t have any Twitter accounts yet, it’s time to complete your profile. A professional, on-brand Twitter profile will help you make a solid first impression. 

The most important aspects of your Twitter profile are:

  • Handle: Also known as your account name, this will be how people find you. It should be consistent across social media channels and include your company name as clearly and succinctly as possible. 
  • Profile photo: This could be your logo or wordmark, but make sure, again, that this is consistent.
  • Header image: This will appear on your profile page and may be updated regularly to show timely information or current campaigns. 
  • Bio: You can only write 160 characters, so keep this short and sweet. 
  • URL: This should be your company website.
  • Location: Providing a location, even if it’s your headquarters, if you have multiple locations, will help show your profile’s authenticity. 

2. Set Clear Goals and Guidelines

There’s no point in using Twitter if you don’t have a clear idea of how it can help your business. Create SMART goals – in other words, those which are Specific, Measurable, Attainable, Relevant, and Time-Bound. 

You might want to “go viral,” but this doesn’t mean much if you don’t have a plan in place for how you will do that (or really, even understand what “going viral” means!). 

You should also come up with some clear brand guidelines. If you already have a marketing style guide in place, that’s a great place to start – it’s even better if you have a social media style guide. This can be adapted to suit your Twitter accounts as well.

Guidelines will help you get new team members onboard and familiarized with the Twitter style recommendations for your brand. They can also prevent egregious mistakes that can damage your brand’s reputation. 

You may want to include details like how to format links, how to use emojis, and when and how to use branded hashtags in this style guide. Make sure it’s consistent, clear, and widely distributed to every member of your team who might need to use it, too.

3. See What the Competition’s Doing

One of your most helpful tools when you are trying to come up with a Twitter strategy for your business is to take a look at what everyone else is doing.

Your goal here shouldn’t be to copy or imitate them but merely to get an idea of what works well and what doesn’t. By analyzing other social media profiles, you can get a better idea of how to refine your own. 

4. Give Everyone a Job

If your company is a one-person show, then this step should be pretty easy. You’re the new Twitter pro in charge!

However, if you manage a larger enterprise, you’ll need to make sure all of your Twitter accounts are regularly updated and monitored – and you might not have time in your schedule to handle all that.

Twitter is unlike any other social media platform in that conversations here move at a lightning pace. If you don’t check in and respond regularly, it could damage your brand in a serious, long-lasting way.

Therefore, if your brand is large or you have multiple Twitter accounts, you may need multiple people monitoring them. Make sure there’s a point person for every account.

5. Create a Content Calendar 

Next up – make a content calendar! Sure, you can go about scheduling posts willy-nilly, but this isn’t going to be effective. It will be like you are shooting around blindly in the dark.

Instead, come up with a social media content calendar that can align the content you post on all channels and to help you address conflicts and gaps ahead of time. Having a calendar in place will also help you come up with opportunities for timely content, such as posts related to the holidays. 

In addition to scheduling certain posts for certain days, you should also consider the time of day when you post. Schedule your tweets ahead of time and take advantage of the best times to post. 

Do some research to find out when your audience is most active on Twitter, then schedule accordingly!

6. Adapt Your Voice, Your Visuals, and Your Hashtags

Videos and images are key on Twitter, but so, too, is your voice. Make sure all of your posts have a consistent voice that is adapted to your audience. Show personality and be human – but also make sure your brand is easily identifiable across myriad posts. 

When you post videos and photos, make sure they’re optimized (these Twitter video ad specs can help!). 

Don’t forget about those hashtags, either! Educate yourself on how and where to use hashtags on Twitter so that your content can have an even bigger impact. Branded hashtags are particularly helpful tools for marketers to consider. 

7. Measure, Measure, Measure – and Revise As Needed

Last but not least, make sure you regularly evaluate your Twitter campaigns and check your progress against your goals. Collect data and revisit it often to make sure you’re on track toward meeting all of your marketing goals.

Twitter for Businesses Takeaway: Be Patient!

If you’re looking for ways to improve your Twitter marketing, we hope the tips in this guide will help. 

But remember, it takes time and effort to see real results from social media. Don’t be discouraged if you don’t get the numbers you want right away; keep experimenting and tweaking your strategy until you find what works best for your business. 

And most importantly, have fun with it!

Twitter can be a great way to connect with customers and create a community around your brand. 

(Visited 34 times, 2 visits today)