Outsourced Link Building: Pros & Cons

Search engine optimization is a complex beast. There are hundreds of factors that ultimately affect your website’s search performance, and having someone else manage your SEO can take a major weight off of your back.

That being said, not everyone chooses a full-service agency to handle all of their SEO and instead pick and choose which tasks they want a consultant to handle and which they’d prefer to keep on their own to-do lists.

Link building is one of the many aspects of SEO that some may choose to outsource, which has its own pros and cons. Here’s a brief guide that outlines reasons why you may want to invest in working with a link building a company.

Pros of Outsourcing Your Link Building

When it comes to boosting your content marketing strategy, there’s a lot that link building can do for you and your business. This is because increasing the number of backlinks to your website doesn’t just improve your standing in search results; it also makes your site more of an authority in the space.

This, in turn, can increase the likelihood that you get more organic backlinks, too—which is an even greater return on your investment when you consider the potential for your link building campaign to snowball. Another advantage of outsourcing your link building is the peace of mind that comes from knowing that you’ve got a team of experts in your corner.

As mentioned above, there is a lot that goes into researching and executing any kind of SEO campaign. When you hire a professional SEO company to help you boost your organic traffic with link building, you get a wealth of data-driven insights about how to strengthen your website’s position online.

In addition, an outsourced company can keep monitoring your performance, helping you use this data to leverage even greater growth in the creation of future content.

Best of all, all of this work is being performed and managed for you without taking up any additional hours of your current staff’s time. That’s a win-win for many busy companies that want to improve their website ranking but don’t have the money in their budget to hire additional staff members.

Cons of Outsourcing Your Link Building

Cost is one of the biggest cons of outsourcing your link building campaign to a third-party. That being said, for small businesses that find a way to find room in their budget, the ROI can be quite high if you choose the right company.

Larger companies may be able to afford a link building campaign from an outsourced company but may have stricter brand guidelines that end up taking more employee time as they need to appoint an account manager.

It’s also worth noting that some more complex industries really require an expert eye or writer with knowledge in the space. In these sorts of situations, there are some advantages to doing things in-house, even if it does take time since you know the work will be done to your standards.

When it comes down to it, whether or not you decide to outsource your link building campaign is ultimately up to a variety of factors. Budget and time are two of the biggest reasons you might decide to forego outsourcing your link building campaign; however, if you already have a large workload it might make sense to move forward.

It’s also a good idea to determine how link building fits into your overall marketing and PR strategy. Once you’ve decided that you want to go forward with your link building strategy, it’s a good idea to do some research on a platform like linkgraph.io to get more information about how your website stacks up.

LinkGraph provides services to individual brands and marketing agencies and can get you results in as little as a month. This makes it a great investment for anyone wanting to improve their standing on the web.

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Patricia Rounsaville
I have been working as a professional writer for more than three years and particularly enjoy writing about Mac and Apple products of all kinds and mobile technology. I am also a bit of a nerd at heart and love all things tech related.