Technological revolution and internet penetration are the secrets behind why digital marketing is a booming industry today. The increased access to the internet has contributed significantly to the growth of the digital marketing industry. If you’re looking for an enticing and lucrative career, opt for a BBA Digital Marketing course to kickstart your digital marketing career.
Why? This blog will provide several convincing arguments that can make you pursue a BBA Digital Marketing course. So, let’s jump right into the reasons that make digital marketing a rewarding career option to choose.
A surge in the number of internet consumers
With reduced internet prices, internet users in India are consistently increasing. According to the Telecom Regulatory Authority of India (TRAI), the nation’s total number of internet users stands at 825.30 million at the end of March 2021. The IAMAI-Kantar ICUBE 2020 report suggests that the number of internet users is projected to grow by 45 percent over the next five years, touching 900 million by 2025. As many Indians actively consume the internet, companies target consumers on various digital media platforms to sell their products and other services.
Companies prefer digital marketing over traditional marketing
This may surprise you, but digital marketing platforms are way more affordable than traditional marketing. In fact, digital marketing has more potential to create impact at a lower cost. You can target your audience with just a few bucks with the help of content creation, email marketing, and other digital marketing tools.
Opportunity to develop entrepreneurial skills
The digital marketing course will equip you with the skills and strategies to captivate the target audiences and create brand awareness. With all these crucial skills, you can build your own business and pave more opportunities for yourself in the future.
It is one of the fastest-growing fields
As the number of internet users is proliferating in India, marketers believe the web as space is worth considering in approaching consumers. The digital marketing industry is expanding incredibly fast, and the demand for digital marketers is skyrocketing. Various job portals show a colossal opening for digital marketing professionals in every Indian city.
Regardless of your educational background, you can still acquire digital marketing skills by enrolling in the digital marketing course. In addition, you will not require a three or four-year degree in a specific field to launch a career in the digital marketing industry. Apart from this, you need not to stuck in 9 to 5 jobs as digital marketing professionals enjoy flexible work hours.
Access to big fat paychecks
Digital marketing jobs are considered one of the hottest career paths globally. According to Naukri.com, the salary of digital marketing professionals in India ranges between INR 2,00,000 and INR 9,40,000. Please note that the compensation varies drastically based on skills, location, and experience in the industry.
Now that you are convinced, apply to the BBA Digital Marketing course in top-notch universities in India. Hurry up!