Even if you still have adequate knowledge in SEO, chances are you might still need the help of a professional SEO company. There are cases when having strong or enough knowledge of SEO is hardly sufficient. Even if you do your best to get a good ranking for your website, you might still be wondering why it’s still not performing as well as you expect it to. There are many reasons for this, but one thing is clear: SEO is a continuous process involving a great deal of time and effort. In other words, you are better of using the services of a competent New York SEO company to do the work for your website.
There are hundreds, to thousands, of SEO companies around the world, and not all of them are built the same. There are a lot of great SEO companies and there are many untrustworthy ones as well. This is why you need to exercise caution when choosing the right New York SEO company.
Below are 8 important points you need to remember when choosing SEO services:
1. Site Evaluation Guide
Does the SEO company provide their clients with a site evaluation guide? Any good SEO company should be able to provide their clients with an all-inclusive analysis of your site with regards to its ranking and design structure. This can be done with a website audit. The website audit’s result will give the SEO company the opportunity to offer a proposal on how much work must be done to get your website to rank high. The company must be able to advise and troubleshoot all aspects related to the design, content, performance, and other things that might hinder your pages from being read or indexed.
2. Tools in Determining Keywords
What tools does the SEO company use to look for and determine which keywords to use. Do they provide competitive analysis based on the keywords you chose? Knowing what methods the SEO company use for evaluating or researching keywords is very important. It will be really helpful if you do your own diligence using basic tools, such as performing keyword research and analysis using the keyword planner in Google AdWords.
3. Website Backlinks
Where will the SEO agency return links from? Backlinks are equally as, or even more, important in SEO compared to onsite organization. The SEO company you hire should be able to get high-quality backlinks from trusted websites that are significantly related to your niche. Ask the SEO company about the techniques they use for gathering backlinks.
4. Cost Breakdown
A trustworthy New York SEO company will not only give you a quote after they determine how much work must be included. There is no guarantee that a company can give you high quality services if they charge you high costs. There is also no reassurance that the rate being quoted is consistent and proportional to the services you expect the SEO company to give you. A good SEO company should be able to provide you with a breakdown of the services which the price contract and performance is based on.
Does the SEO company provide you with a timeline? You can achieve results and get everything done on time with hard work and careful planning. There are SEO companies that provide plans claiming to put your site on the first page of the search results in just 10 days. In reality, however, no SEO company can guarantee you the number one spot in Google in as fast as 10 days.
Successful SEO campaigns usually take 6-18 months to deliver the best results you expect. Make sure you don’t fall to fake promises. Be wary of SEO companies that provide you with a time limit. A good SEO service provider knows that optimization is a continuous process and that they should be able to provide you with regular maintenance, proper upgrading, and customer support.
6. SEO Technique
What kind of strategies will the SEO company use to improve your ranking? Be wary of companies that use spam advertising methods to get your website to rank on top in no time. If a company’s SEO strategies involve any dishonest practices, like spamming or bypassing online search engines, you should avoid them right away.
A good SEO company will make sure that you won’t be exposed to spam messages or unscrupulous services. Remember that if your high website ranking is based on using deceitful methods, your site can be removed from Google’s indexing, which will eventually lead to your site getting blacklisted. Knowing the kind of SEO company you work with and doing your own research on how to do SEO properly is very important when it comes to choosing the right New York SEO company.
7. Getting You Targeted Traffic
Does the SEO company understand the difference between simple traffic and targeted traffic? Remember you’re hiring an SEO company because you need to attract more traffic to your site. But what you really need is targeted traffic that gets you visitors that are genuinely interested and want to avail the products and/or services you offer.
Attracting irrelevant traffic to your site due to irrelevant keywords is something that you wouldn’t want. This is because it only increases your bounce rate (visitors that check your site and immediately leave) rather than your sales. A good SEO company will create the appropriate content for your site and distribute it to relevant channels, social media and press releases (PR). This will result to natural backlinks that will improve your site’s overall ranking in the search engine.
8. Transparent Deliverables
A professional SEO service provider should have a clear course of action to achieve the desired results within a specific time frame. They should be able to show their clients exactly what kind of results they were able to achieve for the first months and following months. With this, you’ll be able to figure out how much work is being done based on the costs, giving you the opportunity to determine your ROI.
These are just some of the things you need to consider when looking for a reliable New York SEO company. SEO is an important strategy to improve your brand’s visibility online and grow your business. It is a time-consuming endeavor, but it’s ROI in the long run is greater compared to other marketing options.