Most modern online stores have a vulnerability in the form of insufficient website speed. Typically, this problem arises as a result of the use of bulky images and banners on the website, errors in chat scripts, or in the development of the site itself. All of these, as well as many other factors, can negatively affect the speed of the website. But now we will talk about magento speed optimization, read more here Magento Optimization.
What is the website speed?
The general term “speed” of a website usually refers to several important factors such as:
- server response speed;
- content loading speed;
- page rendering speed.
The server response speed is the time it takes from the moment a user clicks to the start of loading the resource itself. This is an important point because as a result of a long wait, a potential client will close the “slow” website and go to the competitors to buy. As a result, you will receive a rapidly growing bounce rate, instead of another order.
Content loading speed is the time that elapses from the moment the content is downloaded from the server to the user’s device. The presence of a large number of “heavy” images or animations can lead to a hasty client exit. Moreover, you should take into account the location of the server/hosting, as this also plays a role.
Page rendering speed is the time it takes to load all website elements on the user’s device. The speed of rendering pages can be influenced by: hosting, number of elements, page content, site layout, and other factors.
Learn more about how to speed up Magento 2 and improve the user experience for site visitors.
Relevant ways to optimize the website speed
Before thinking about ways to magento 2 performance optimization, you need to understand exactly what the problem is. Right now, there are a huge number of modern tools that allow you to evaluate the performance of any resource and get recommendations for necessary improvements. To do this, you can use both free Google services and paid professional solutions.
One of the topical ways to speed up magento 2 is to work to increase the loading speed of the desktop version of the resource. To implement it, you may need to transfer your e-commerce store to a specialized hosting service. Additionally, developers can combine and compress styles, scripts, and images, and then enable their caching.
Thus, it is necessary to reduce the website pages download size, the amount of graphics as well as browser requests. In addition, specialists can carry out work aimed at optimizing the website code. There are several relevant ways to develop website code that can significantly improve its performance.