Many business owners have realized the potential of social media as an avenue for marketing. Even the largest business ventures are looking to create waves online because it holds the right type of attraction for brands.
There is a lot of interest in brands, with over 80% of active internet users following at least one brand on their platform of choice. There is also high activity by social media users, with over 3.5 people visiting social media at least once in a month.
The interest and convenience, coupled with the great potential for business ventures makes social media an ideal option for brands. Just like for many other brands before your own, social media can be the key to achieving success. Is there benefit to avoiding social media for your brand activity? These are the effects of a lack of social media activity by your brand.
Social media offers access to over 3.7 billion active users, which translates to higher visibility levels. By setting up on the platform, more people will be able to view your brand activity and interact with your brand. The end result is higher visibility levels, which can positively affect the growth of some or all aspects of you brand.
By failing to set up on social media, you will enjoy significantly monitored and limited visibility. This will affect other metrics such as sales as well.
Lower Conversion Rates
Social media can attract higher conversion rates. Conversion refers to completing a client purchase, which is usually the end goal of efforts by brands. By setting up on social media, your brand could access a higher number of people, as well as a number of paid advertisement features that will help to improve brand awareness. Different social media platforms will facilitate unique features to improve conversions.
For instance on Facebook, you can access retargeting options to market your brand to already interested followers. On Twitter, you can improve your content‘s visibility through promotions to increase your profile. On Instagram, buying 50 instagram followers will increase the likelihood that users on the platform are interested in your brand and products. You need to invest in the right product to maintain high conversion rates.
Lower Engagement Levels
Social media facilitates personal selling, which is enhanced by the increased level of user engagement and interaction. On the platform, you will be able to interact with your existing and potential clients personally, bilaterally and in an unrestricted manner. The two-way interaction enables customers to access customer service, make complaints and requests, find out more about a product or service, or enjoy a personal relationship with your brand.
Without a social media account, fewer users are able to interact with your brand which means that your ability to offer services beyond the usual buyer-seller complex will be limited. With social media, all this could change positively, allowing you to engage in personal selling.
Limited Access To The Best Marketing Platform Available
Did you know that social media is the biggest and most viable marketing platform available for brands today? Social media trumps traditional marketing platforms on cost, output and quality of impact in potential clients. If you are not marketing your brand on social media, chances are high that you are forced to experience high costs, ineffective campaigns and limited guarantee in terms of performance.
By using social media to manage the marketing aspect of running your business, you will be able to access a low cost and high output platform to boost your growth strategy. You can develop unique campaigns for each platform, which should make your efforts more versatile and increase the scope of performance. By failing to set up on social media you will miss out on a large number of followers and specialized paid advertising features, which could help improve the performance of your marketing efforts.
Limited Development Of Brand Loyalty
As more clients interact with your brand, you will be able to build lasting relationships off your impression and performance. Potential clients will be more likely to make sales and purchases from your brand if they trust you enough, which can result from either thorough brand research or previous positive history. Social media will provide the right environment to develop brand loyalty among your potential clients. It will facilitate the provision of information and customer service, as well as enable personal interaction between your brand and clients. This will make it easier to express brand values,
which will contribute significantly to the development of brand loyalty. While you can still develop brand loyalty without being active online, your ability to win over multiple clients at a time could be limited.
Reduced Risk To Your Reputation
By failing to set up on social media, you will not face the high risk of a damaged reputation that may occur from unmonitored social media activity. If you are not strategic and careful with your content, you could work to damage your reputation significantly. Many brands have faced a ruined reputation by failing to watch what they share on social media.
You could hurt your brand by sharing repetitive, vulgar or obscene content. You need to diversify your posts, ensure that they are consistent and monitor them for relevancy to your audience. You should also keep in mind that the internet never forgets before sharing any content, which implies that even the slightest mistake could impact you in the
Social media can be just as great for your brand as it can be detrimental. You need to assess the risks involved and your ability to maneuver the platform without affecting your relationship with potential and actual clients. If you do not know how to work social media for beneficial exposure to your brand, you could be better off avoiding the use of the internet. However, by choosing to stay offline, you could be missing out on the largest marketing avenue available!