There are constant website design best practices creators know about. Like, there must be a call-to-action, there must be landing pages, and website layout must be simple and clean.
But over the years, there has been a shift in design. If in previous years design meant an aesthetically pleasing website, now it is focusing on two main aspects: functionality and messaging. Not to mention the trend of minimalism has allowed designers to explore other creative possibilities like maximizing the use of whitespace.
With Millennials being the biggest chunk of the buying market today, it’s important that you design the website according to their tastes. Here are some of the trends you need to look out for.
Unwritten rules for design may not be relevant
The biggest change will be that the unwritten rules for design may not be applicable anymore. This means that designers now have the creative freedom and get data of its efficacy through testing.
Functional website more than stunning design
Millennials are used to the instant. It means that while the handsome design is a good hook, they want to get to information really fast. You’ll need to point out friction areas, reduce traction, and make browsing through your website more seamless.
The reason why there is a focus on functionality is it helps highlight the important aspects of your website. This includes your landing pages and call-to-action. If we keep our focus only on the visual part of them, then we neglect to convey our message properly to the buying market.
Mobile responsive design
Most Millennials are on-the-go, which means they’ll be accessing websites through mobile devices like smartphones and tablets. For this reason, you must make sure that your website is mobile responsive. It means that when a user visits your website through mobile and tablet, it automatically fits their screen.
On top of making it convenient for mobile users to browse your page, Google champions mobile responsiveness. They prioritize it on search engines and can penalize websites that aren’t responsive.
Dynamic design
Most devices now come with an intelligent sensor which adjusts the brightness of the screen according to the natural light. So, for instance, it’s dark where your users are at, the screen automatically brightens their screen. When you’re designing your website, especially when you’re choosing colors, keep the intelligent sensor in mind. Because if the color is too bright, then it will hurt the eyes. If it’s too dark, then it’ll be difficult to view on a dim screen.
Voice user interface
Advances in artificial intelligence have made it possible for voice user interface to be possible. Because of this, you might want to consider enabling voice search on your website or any other innovative ways to get oral instructions enabled.
Make sure that you consider these design tips so you can enhance the user experience for Millennials and be able to convert them into subscribers or customers. Remember that aesthetic is still pretty much important, but your website must have useful features that will get them to the information fast.