Digital marketing doesn’t need to be the difficult operation it is made out to be. However, unless you hire a professional internet marketing firm, you will end up doing the majority of the work yourself.
With this in mind, we put together 6 digital marketing tactics and a short guide to how to implement them effectively. If they don’t work, remember you can always call us for an extra helping hand…
The 6 Top Digital Marketing Tactics You Should Be Using
There are some digital marketing techniques we can all get behind. Here are 6 of our favorites…
1 – Social Media Marketing Campaigns
Creating multiple social media accounts and posting to each of them on a daily basis, is the best way to earn yourself free traffic. This content creation fuelled tip means that you extend the natural reach of your product or service, and usually, you can do it for free.
You don’t need to plan much either. Simply post news and events that you firm is involved in and that’s all you need to make your firm more transparent.
2 – Consider Email Sign Up
If you don’t have a subscribers list, then you can’t market to an appropriate demographic of your audience through targeted email marketing ads. To do this, all you need is an option to sign up for your subscriber’s list before they leave your website. That way, you can garner some details about them and target ads their way. Hire the best email marketing service if you want to succeed in this area.
3 – PPC
Why not opt for a straightforward pay per click ad system. You place a bid for how much you want to pay per ad space with Google Ads, you then set up what you want it to say and point it towards your landing pages. It might come with a monthly cost, but it will also come with an increase in footfall to your website… so we call that a good deal.
4 – Affiliate Marketing Programs
You can sponsor and lend your branding to, your business collaborators… or affiliates. Are there any suppliers you have a long-running partnership with? Why not put their brand on your site? Does your restaurant use ingredients from an award-winning butcher? Put that on your site… always remember to ask before you use someone else’s branding, though.
5 – Content Marketing Strategies
Listicles are a fantastic way to draw someone’s attention to your product. Name the top 10, top 20, or top 50 best products in your store, in order to draw adequate attention to each item you sell. Doing this in a weekly blog will allow you to hit more keywords and therefore draw more customers to your website.
6 – Content Syndication
This is the term we use to describe the process of writing authoritative articles on subjects regarding your business, to make yourself sound like an expert. Once done, people will seek out your advice through the websites you use to host your ideas and articles. This brings in traffic while simultaneously establishing you as an industry leader in your field.