HubSpot is the leading CRM platform on the market today. And one of the most powerful tools that HubSpot offers is its website builder. If you’re like most marketers, you know that having a website is essential to growing your business. But what you might not know is that not all websites are created equal. In order to have a website that actually converts visitors into leads and customers, you need to follow a few key steps. That’s why we’ve put together this handy 5 step guide on how to build a HubSpot website that converts. Just follow these simple steps and you’ll be on your way to a high-performing website in no time!
Step 1: Figure Out Your Goal
The first step in building a HubSpot website that converts is to figure out your goal. What do you want your website to accomplish? Do you want people to sign up for your email list? Download a white paper or e-book? Make a purchase? Once you know what you want people to do on your website, you can start planning your design and content around that goal.
Step 2: Design For Your Visitors
Another important step in building a converting HubSpot website is to design for your visitors.This means creating a user-friendly design that is easy to navigate and understand.Your visitors should be able to find what they’re looking for quickly and easily, without getting frustrated or lost. HubSpot offers a wide variety of templates for different types of businesses and industries. If you’re not sure which template is right for you, our team of experts can help you choose. Remember, the goal of your website is to convert visitors into leads or customers, so make sure your design makes it easy for them to take the next step.
Step 3: Write Compelling Content
Once you have your goal and design figured out, it’s time to start filling your website with compelling content. This content should be interesting and relevant to your target audience, and it should also be keyword-optimized so that people can find it when they’re searching online. This is where most people get stuck. They have a beautiful template, but they don’t know what to put on their website. That’s where we come in. Working with a Growth Marketing company can be of great help. Our team of copywriters can help you create compelling content that will speak to your target audience and convert them into leads. In addition, all of your content should be aligned with your overall marketing goals. Every piece of content on your website should help move visitors closer to becoming a lead or customer.
Step 4: Add Calls-To-Action
If you want people to take action on your website, you need to include calls-to-action (CTAs) These are the buttons on your website that tell visitors what you want them to do next. A CTA could be something as simple as “Sign Up For Our Email List” or “Download Our EBook.” Whatever action you want people to take, make sure your CTAs are clear and easy to find. The best place for CTAs is usually above the fold on the page, so visitors don’t have to scroll down or click through to find them.
Step 5: Test & Measure Your Results
The final step in building a converting HubSpot website is testing and measuring your results. Once your site is live, it’s important to track how well it’s performing against your goals. Are people taking the actions you want them to take? If not, why not? Is there something about the design or content that’s turning them off? By constantly testing and measuring your results, you can make changes and tweaks as needed so that your site is always performing at its best.
By following these simple steps, you can build a high-performing HubSpot website that actually converts visitors into leads and customers. Just remember to start with a clear goal in mind, design for your users, fill your site with keyword-optimized content, include calls-to-action, and test & measure regularly so you can continue making improvements. With the help of our team of experts, you can build a website that looks great, ranks high in search engines, and converts visitors into leads. Contact us today to get started!
