Up-to-date statistics tell us that the vast majority of businesses all across Australia and indeed the world are spending their advertising revenue on digital advertising. The digital media buying landscape can be quite complicated if you don’t understand it properly and so it is important to be knowledgeable when it comes to selecting and purchasing the ad space that you want and the times that you want it to happen. The purpose of programmatic advertising is that it speeds up the whole buying process and everything is automated.
The first thing that you need to do is to find yourself an experienced programmatic advertising agency to do all of the work for you and this takes a lot of the responsibility off your shoulders and onto theirs. They will make sure that your ad campaign happens much quicker and it removes all of the issues that surround buying advertising time on media. If this is all very new to you and you would like to find out more, the following are just some of the benefits of programmatic advertising.
- More effective & cheaper – Every business owner wants to be able to experience improved effectiveness when it comes to business advertising but at a much lower cost. When you engage in programming media through your advertising agency it costs much less than having to buy your advertising directly. On average costs associated with a CPM model or dramatically less than a direct buy.
- You can reach more people – It makes perfect sense that if your advertising is costing you less then you can spend the money to reach out to a lot more potential customers and you will get to enjoy the true power of the internet. It also offers you many other advertising channels beyond the standard social media platforms or popular search engines. It’s all about improving upon your current brand awareness and statistics tell us that businesses can now reach customers more efficiently using this method.
- You can target your demographic – Programmatic buying provides you with a lot more opportunities to reach out to your target customers. You can take advantage of audience targeting, contextual targeting, behavioural targeting, and the retargeting of customers who have shown an interest already.
- So many creative formats – As was mentioned briefly before, you can reach a much wider audience and this will help you to improve upon your current return on investment so that you can use the media that is more suitable for your particular customer demographic. Examples of programmatic advertising include audio advertising, display advertising, and video advertising to name just a few.
What you need to do now is to talk to your advertising agency and try to figure out what your goals are as a business. Do you want to reach out to completely new customers or do you want to re-target the ones that you have already? You then have to create advertisements for the channels that you are targeting and be sure to support your strategy by providing essential data.