You might have been left amazed after going through the millions of people using social media marketing and started using SMM right away but have you looked at the number of people using emails?
You will be surprised to know that more than 3.9 billion people are using emails, which is much more than any of the social media platforms out there. But it is not only the broad base that you will get while using targeted email lists. You might consider sending out emails to your prospects similar to cold calling, but this is because you haven’t worked on building the right email marketing campaign with targeted email lists.
Everyone in the 3.9 billion base of email users is not your customer, but using email marketing with an ideal approach will give you a competitive advantage in your business, which makes email marketing special, unique, and more beneficial.
So, let’s dig into the world of email marketing a bit more and explore why investing in an email marketing database is an excellent idea.
ROI
Gone are those days when marketers didn’t have any way to measure the ROI of the marketing campaigns they used to run, primarily because of the traditional marketing approach. We live in an era where every aspect of your marketing campaign can be analyzed, including the ROI, and this is where an email list for sale excels in other marketing campaigns.
You will be dumbfounded to know that email marketing has the highest ROI among all the marketing campaigns out there. According to a report, the current ROI of email marketing is around 4400%, and none of the email marketing campaigns comes even near it.
Sustainable growth
When it comes to sustainable growth in the marketing landscape, you will have only a handful of options, and in those options, the email list for sale stands like a star. If you will keep using email databases in the right way and work on building the right email marketing campaign, you will keep on growing your list, and you will become much better at informing customers through emails.
You should know that most people open their emails at least once a day, and this is why, with time, you will only become better at tapping in the right time and the right message that you will be using in email marketing. This will be perfect for small businesses that are at the initial stage of their business lifecycle.
Other mediums can’t compete
The one thing that you should know about the modern-day uses of communication channels is that most of the people you target will be using emails as a preferred method of communication compared to all other platforms. And with more than 2.3. Billion mobile users worldwide; these facts shouldn’t come as a surprise to anybody, especially marketers.
There is no denial in the fact that other mediums like chatbots and SMS are growing at a breakneck pace as the need for information is rising among customers. However, still, when it comes to regular and relevant information, then people mostly prefer emails. So, we can say that most customers will be eager to hear from you through emails than any other marketing medium.
Business communication thrives on emails
If you are running a B2B business, you will have to be very professional with the marketing campaign you will be using. You can’t use the same marketing tactics, and the medium used by B2C marketers as the B2B marketing landscape is entirely different. But the one marketing medium that can help you shine in the B2B industry is marketing mailing lists.
We can say that all the businesses out there use emails, which is why your email marketing will prove to be a magic wand for all the B2B firms out there. When you are using marketing mailing lists, then the open rates will always be high, and you will sound professional to your recipients in the form of firms.
Email is global
When you are using any other marketing medium, then there are maximum chances that the chosen marketing medium will have limitations in terms of geography. Thus even your marketing campaign will get limited. For example, if you plan to target China, you can’t use any other marketing platform like Facebook since it’s banned in China, but that is not the case with email marketing.
Email is a global communication channel used in every corner of the world. This makes email marketing the most unique and highly productive type of marketing medium in the modern era. None of the marketing mediums out there has this much level of penetration on the global level.
Investing in email marketing will give you maximum ROI, but it will also provide you with maximum open rates. Even the quality of leads you will be generating through email marketing will be high.