It’s understandable to feel intimidated when trying to break through your chosen industry with a new business. But, unfortunately, startups don’t have the same staying power as experienced companies, which means a string of mistakes could put such a business down for good. Such is the reason why it’s crucial to build a robust foundation for your startup.
The first order of business would be to think of a digital marketing push. However, it’s not necessarily going to be about choosing a digital marketing agency right away. First and foremost comes proper web design. Without web design, even the best marketing campaigns will fall short of expectations. Here are some web optimization tactics for startups.
The more you push for accessibility, the more support you’ll receive
Accessibility and user experience (UX) are the top priorities for anyone looking to optimize their website. Fortunately, the idea behind a great user experience isn’t challenging to understand. Instead, it’s about giving people a fair and satisfactory experience, which often involves little touches that improve accessibility. For example, developing the site for smartphones over everything else opens it up to a large percentage of online users.
There’s also the advantage of adding captions to video content to help those with hearing issues – something that can be easily achieved by experts like those from Verbit. The more steps you take toward keeping things accessible, the easier it will be to convince online users to try your products.
Do not underestimate page loading times
In an age where the average online user is bombarded by advertisements left and right, startups must realize that it’s best to respect the time of their target demographic. Even a well-designed website will fail if it takes too long to load. Typically, images that have an overly high resolution can cause problems due to the large file size and the abundance of widgets.
When developing a website, consider what your website needs and whether it will do just fine without too many accessories. It’s often best to go only with what’s essential and leave the rest on the drawing board. That way, online users aren’t distracted and can easily access your website.
Don’t forget long-form content
Web optimization is typically about keeping things as simple and to the point as possible, but there are times when it’s perfectly fine to go for long-form content. For example, any blog or article is excellent for a long-form style, especially since most readers expect articles or blogs to be a long read. You can take this chance to write about what’s relevant to your company and what’s relevant to your target demographic. With a bit of creativity, it’s possible to get the best of both worlds and geo-target with the use of blogs and articles.
While there are many different ways to optimize a website, the tips above are typically the best examples of web optimization for startups. With a robust and easy-to-access website, startups have a fighting chance at getting the attention of their target demographic.