Suitable food packaging is vital for maintaining consumers’ health and wellbeing. It is an important consideration for safety and integrity for any food and beverage industry. Well-designed and functional packaging designs convey a strong message about your brand, ensure food quality, and prevent waste. Unique food packaging is essential to compete with your rivals in the current world today so that your product can stand out amongst the crowd.
If you are in quest of the best tips for unique packaging designs to uplift your food brand right, then read along as this article will surely guide you. Here are the top 6 tips for unique packaging designs for the food industry, which you shouldn’t ignore in 2021. Let’s check out their details.
Tips for Unique Packaging Designs for Food Industry:
1. Keep it real and do not give any false hopes to the consumers.
Never create any false expectations about your product in the eyes of the consumers. This might frustrate consumers, especially when they will open the food packaging. Many companies advertise edited pictures of food items that raise the consumers’ expectations, resulting in deception and disappointments.
Why not keep the packaging real and become honest with your customers? For instance, if you are selling custom cupcake boxes, focus on brand recognition by keeping it real and genuine. Cupcakes inside a personal care box, no matter how luxurious that box is, would not only be deceiving for a customer but also fail to hold value for the cupcakes. Replacing the mismatched packaging with a custom cupcake box by OBT Packaging comes as a saviour.
Here are a few of the tips on how you can keep the packaging real and clear in the eyes of your customers:
· Be honest with your customers so that your brand loyalty can be maintained.
· Represent your product in the best possible way but never mislead the audience.
2. Simplicity matters, so utilize it effectively.
Simplicity is magic because it adequately impacts peoples’ minds. You should pick up simple designs for food packaging so that they can leave an everlasting impact on your targeted audience. It’s good to give a sensory break to the audience in a world full of colors and complex designs. However, it is also essential to pick an appropriate color and theme for the product without losing its simplicity. Here are few tips on how to use simplicity to enhance people’s trust in your brand:
· Use environment-friendly packaging and look for better alternatives for plastic.
· Go for product designs that depict horticulture and natural elements.
· Utilize less packaging material and facilitate the customers.
OBTPackaging brings you the finest quality boxes that are simple yet elegant. For noodle manufacturers, the noodle packaging boxes should be kept simple by using a minimalist approach to impact peoples’ minds readily. Noodles are used mainly by people who want instant gratification. So, less packaging should be used in these boxes to carry them with ease of comfort.
3. Think out of the box to maintain your brand’s success.
When we think out of the box, we can better come up with strategies that lead us to success. So, why not feel out of the box to promote your food brand right away? Are you looking for a relevant to-do list? Check out the key points below.
· Turn your ordinary product into something extraordinary, for instance, by a 3D design.
· Try to balance between practicality and sustainability to promote your product.
· Personalize your customers’ orders and make them feel special by adding a personal note with your name and signature. They will love it.
4. Color psychology is excellent to consider.
The correct use of color psychology is an instrumental factor in your brand’s success. If utilized adequately, it can trigger peoples’ purchasing decisions in your favour. So, why not use it effectively to foster your brand identity by choosing bold colors?
It is true that colors stimulate peoples’ emotions, thought processes, and moods both at the conscious and subconscious level. Therefore, the appropriate usage of color and color theme can do absolute wonders for your brand. For instance, red is a powerful color that can stimulate hunger. If you are selling custom cupcake boxes, you can add a bit of red touch to the box to make it far more appealing to the customers. These custom cupcake boxes will serve the purpose of keeping your delectable not only protected and being smudged but also ensure its aesthetically pleasing.
If you want to sell ice cream boxes; consider choosing vibrant color schemes and bright colors to transfer positive emotions among people. Ice cream is mainly bought by people who want to feel happy or share their happiness with other people, so adequate colours must instantly impact people’s mood. These ice cream boxes also somewhat help in retaining the moisture of the dessert in irregular temperatures.
5. The right packaging material is of great importance.
Food packaging comes in various packaging materials, for instance, cartons, paperboard materials, paper bags, plastics, cardboards, boxboards, corrugated boxes, and the like. Each material, in one way or the other, has its own unique strengths and weaknesses. So, it is essential to pick the one that suits your food item. For instance, for noodle packaging boxes, you can use lunch paper boxes or corrugated boards to make them eco-friendly. The taste or aroma of the noodles would not be compromised with these sustainable packaging. Here I elaborated more on the use of noodle packaging.
If you are looking for adequate material for your heavy products, you can always rely on metal containers, steel cans or fiberboard containers. Ice cream boxes, too, are packed in supreme quality and laminated layered packaging owing to their semi-liquid nature.
6. Usability can foster your brand’s success.
If the food packaging is reusable, it can make your brand popular. See, if people can reuse your packaging bottle or container, they will feel emotionally connected with your brand. The re-usable feature gives customer satisfaction that the money spent is giving value. For example, in plastic ice-cream boxes, one can store cookies or dry pasta.
Conclusion:
The above information can be of significant use to you, especially if you want to excel in the food industry in a competitive world. Moreover, it can foster your brand identity in the eyes of your potential customers. So, pay adequate heed to the said points to make a huge difference.