The obsession around finding the ideal marketing strategy has always been there for business owners. But, nowadays, due to the increase in competition, figuring out the best marketing strategy has become increasingly challenging. From quick fixes & marketing hacks to new marketing trends – deciding the correct direction for your business marketing is more difficult than ever before.
Hence, to assist you in creating a proper viable marketing strategy for your business, we have created this definitive guide that you should go through in its entirety. With the help of this guide, you’ll be able to set a clear marketing message for your business along with a proper plan & direction.
The Ways To Create A Viable Business Marketing Strategy
1. Focus On Your Customers
The primary step that you need to take is to focus on your customers. Narrow your focus down to only the top 20 per cent of your customers. But, that doesn’t mean that you should forget about the rest 80 per cent. The objective here would be to give more preference to that set of customers who are most profitable for your business.
Proceed to learn about your client base and then rank them into various groups in terms of profitability, with the most profitable clients at the top. Thinking about profitability is essential because profitability helps you to know whether your business is providing the correct products/services to the market. For example, professional poker games players play the game because it’s profitable for them.
Generally, a client would be profitable for your business because that client has received a great experience or value from your business. And since that client enjoyed your products/services, he or she will refer your business to his or her colleagues, friends & family members, thereby generating more sales for your business.
Hence, you need to generate more business from the top 20 per cent of your customers because it’s easier to do business with clients who already trust your products/services. Furthermore, you also need to know the kinds of products/services they utilise so that you can create your ideal business marketing strategy based on the same. As a result, you can attract more customers akin to that top 20 per cent of clients.
2. Solving The Problems
Once you have learned who your ideal customers are, it’s time to create a marketing strategy that will solve the problems of those customers. The reality is – no customer wants what your business sells. Customers only want their problems to be solved.
Thus, instead of selling any product/service, try to communicate to your customers and learn the problems that they’re facing. After taking the feedback, design your product/service in such a manner that you can solve their problems. It’s called reverse engineering. For instance, you can’t play poker without learning the poker rules. Hence, poker rules are the ‘customer problems’ here and playing poker is ‘creating a product/service that solves the customer problems’.
3. Proper Content
There’s a difference between sales & marketing – sales are all about selling while marketing is about providing relevant content to your customers. Always remember that content isn’t a tactic to get more sales. Instead, it’s about enhancing your brand value in the eyes of your customers.
Content could be anything and shouldn’t be just limited to blog posts. It can be events, photos, emails, videos and much more. And your business content should be able to bring more value to the life of your customers so that they come back again & again. Proper content is crucial because that’s the first thing your customers will be consuming when they will research and get to know about your business.
First impressions matter the most and we hope that our above-mentioned tips will help your business flourish.