Do you own a house cleaning business? You have probably done cross-selling and upselling services at some point. These techniques aim to add value to your clients and revenue to your business.
If there’s one service to benefit your customers, it is window cleaning. Washing windows may not be among America’s most-hated chores or one of the reasons why relationships end, but not everyone is delighted with the idea of cleaning interior and exterior windows.
There’s your opportunity to fill this gap. If you need more reasons to add window cleaning to your array of home cleaning services, here they are.
1. Window Cleaning Requires Small Capital
It doesn’t cost much to offer this kind of service. Indeed, the low startup costs make standalone window-cleaning businesses easy to get into and operate.
You can set aside a reasonable amount to buy the basics, like squeegees, scrubbers, and starter kits. Then build your arsenal of tools as the work requires; for example, invest in a ladder for projects that require higher than first-floor windows.
For cleaning products, you can ask professional window cleaners what they use or check out the above resource for solutions and agents.
2. The Business Thrives in Spring
Spring is the most profitable time for window cleaners and your business. It’s when homeowners are readying their homes for summer, eliminating the traces of winter in favor of spring’s blooms, and getting rid of allergens.
By offering window cleaning along with all the other services for the home’s general upkeep, you provide clients with a more comprehensive approach to spring cleaning.
It’s more cost-effective for homeowners to hire someone than to do it themselves, which involves buying supplies they’ll seldom use. In terms of safety, homeowners don’t have to worry about climbing ladders or ruining the tint of their windows if they use the wrong product.
3. Really, Any Time Is Good for Window Cleaning
Whether it’s spring or not, someone will need your services for windows in bedrooms, kitchens, and more, including:
● Homeowners who want to remove dust and dirt trapped during the summer months before winter sets in. ● People looking to sell their homes and ready them for an open house.
● Business owners and property managers who need streak-free storefronts (venturing into the commercial window cleaning may supplement your income and diversify your customer base).
Cleaning is, after all, a regular and essential feature of a safe and healthy home. Don’t forget about curb appeal!
4. Upsell Your Window Cleaning Services
Behind every household chore are layers of tasks. It’s the same with window cleaning that can go beyond the surfaces looking shiny and pristine. You can recommend additional related services based on your client’s needs.
● Add a sealant to windows
● Clean blinds and screens
● Install and repair window treatments
● Create a schedule for cleaning and care
Come up with customized bundles with a fixed price, or provide a separate cost for every add-on. Check out how competitors are pricing their products and services to offer a competitive package.
5. Start with a Quote
Take it from experts who suggest providing quotes to customers as an effective way to introduce the service to them. They may at first be reluctant to pay for a window cleaning service, but seeing an actual number, even if it’s just an estimate, makes it easy to understand.
You can also consider offering introductory rates, discounts, and freebies to existing customers. It’s one way to build customer loyalty and develop a long-term relationship with them.
Ensure these rates increase your bottom line and don’t hurt your business.
Cleaning Windows and All
If there’s anything that customers put a premium on with regard to professional window cleaning, it is the result. They all want windows that are clean and clear of any marks or scratches. When they are satisfied with the service, they’ll ask you to come back and recommend your business to friends.
With training and tools, your company can deliver a superb window-cleaning job as part of a one-stop-shop for services.
What other valuable services can you provide to customers? Also, what measures have you put in place to protect your employees and homeowners in times like the coronavirus outbreak?