In exhibition design, attendees expect something more than cookie-cutter solutions. They’re seeking a truly transformative experience that sparks curiosity, creates memorable moments, and connects attendees to future-forward visions. That’s why interactive trade show booths like those at infinityexhibits.com/10×10-trade-show-booths/ are the future. They’re a win-win for exhibitors and attendees alike.
Attendees Want to Interact
Attendees want to interact with each other, and the best way to achieve this is by creating an interactive booth experience. This is a key component to trade show success, and it can be as simple as offering a phone charging station or adding interactive games to your booth.
The human brain needs something new every eight minutes, and most attendees are looking for something new and engaging to engage them for at least five minutes.
This can be achieved by using giant smartphones for app demonstrations, custom video content, registration, or letting people experience your website on a big scale.
Creating an experience also encourages attendees to spend more time and get to know you. This can be accomplished through scavenger hunts or interactive activities like the ones shown here.
They Want to Learn
Learning about new goods and services is one of the key draws of trade exhibitions. Inviting thought leaders or industry experts to inform attendees of your booth setup, such as that provided by infinityexhibits.com/trade-show-exhibits, can be a terrific idea.
In addition, you can also let attendees test your products. This will entice them to visit your booth and purchase your products.
Another way to engage your attendees is by providing a fun contest or a giveaway. This will not only draw more visitors, but it will also help you get more leads from your interactive trade show booth.
Lastly, you can also hire a live performance or someone who is a celebrity to attract attention to your booth. This is a way to make your exhibit stand out from the rest of the crowd.
They Want to Create Memories
We’ve all been to a trade show and noticed that the booths with no interactive features have fewer attendees than the ones with an interesting display or sign. People want to interact with brands at these events, and incorporating an interactive element is the best way to draw more attention.
If you’re looking for a simple and engaging interactive game, consider asking trivia questions about your brand, products, or services and handing out prizes to those who answer correctly. It’s a great way to get your brand name and logo into people’s memories.
For an even more exciting twist, consider hiring a professional entertainer who can perform at your booth on a schedule that matches the event. This will keep people coming back and chatting with your team. They’ll also be more likely to share their experiences with your booth on social media, which is a great way to build brand awareness.
They Want to Share
One of the most popular ways to engage attendees is by creating a fun and exciting experience. Using virtual reality or low-tech raffles, exhibitors can create a can’t-miss destination for show-goers that is sure to garner attention.
Exhibitors can also create an inviting and comforting atmosphere that encourages attendees to stay at the booth longer than they would have otherwise. These areas often offer comfortable seating, charging stations for smartphones and tablets, soft lighting, and other amenities that help delegates relax and feel recharged.
In addition, some interactive trade show displays use personal stories to guide visitors through the exhibit. These self-paced, personalized stories tie visitors closer to the products and services they are interested in, turning them from visitors to customers.
Infographic provided by Nimlok®, a provider of printed table covers for trade shows