In anticipation for the big October 4th hardware event Google has taken a more aggressive marketing approach than usual. Social media has been plastered with images of a sleek white outline, the date Oct. 4 and a capital G. The mobile statue seems to suggest, along with the building projections and massive billboards, the company is gearing up to release a new phone.
With the Apple event well behind us and the iPhone 7 already on the shelves the search engine giant is anxious to introduce their new hardware. This week the company announced there would be new “made by Google” hardware. We are very much expecting this to be the launch of a new smartphone powered by the company.
Though Google is no stranger to aggressive, and expensive, marketing tactics it does seem these new smartphones will be a vital part of their mobile phone department. The company still does not have a flag ship phone. In the past they have partnered with LG and Huawei to produce the Nexus 6P and Nexus 5X.
Many were disappointed with the design of the Nexus 5X thinking it to be a rather cheap copy of the second generation Moto X. But there is much optimism that Google will repeat past practices and release the new hardware in two sizes as they did previously with the Nexus 5X and Nexus 6P.
At this time it is said the new smartphone will be developed by HTC. The proposed names of the devices are the Pixel and the Pixel XL. Google set up a “Made by Google” site with a video for the upcoming hardware event. You can see the video below.