Technology is transforming how small companies and entrepreneurs attract and engage clients. One application that is currently transforming the pursuit of competitive advantage among many organizations is email marketing.
Unfortunately, not many firms understand how to get the best return rates from this promising platform. Even those who understand the need to optimize click to open rates have little information on how to achieve the best results. As more potential customers get tons of emails from marketers, the possibility of some emails being spammed becomes ever high. In this article, we look at how to make the most of this technological application to drive more revenue.
Before you even start thinking about your email marketing strategy, you need to commit to a consistent cadence. This means knowing which group to message when. There are a number of different software solutions that can help with this such as content calendar. Only by maintaining a consistent posting cadence can you earn the trust of those you are reaching out to.
Begin with a Concise Objective
The objective is arguably the most important element to consider when creating content for your emails for marketing. Make sure that you understand what your objective is. So many people waste time worrying about open rates, focusing instead on subject lines meant to attract clicks. In such instances, the outcome is often a disconnect between the subject line and the email contents. When you use a clickbait as the subject line, audiences may not find the appropriate content and may click off or report your emails. Even if the content is good, the reader may not be willing to go through it if the subject line is misleading or vague.
A good strategy is to think about your target audience as you create the subject line and the content of your email. What value are they looking for? If you find yourself struggling, consider help from a professional essay writer.
Get the Audience Glued with a Catchy and Clear Subject Line
Your best strategy is to use a clear subject line that tells the reader precisely what is contained in the email. The body of your text should clearly articulate what benefits you provide, and should create curiosity, before leading to an enticing call to action. This may mean that you forego higher opens for more click rates, but driving customers to your page is more important anyways. Focus on conversations.
Use Figures and a Call to Action
A good call to action is the easiest and most effective way to convert opens to clicks. Without clicks, you won’t get any customers from your email marketing campaign. Try to include visually appealing buttons within the text, which give readers multiple chances to interact with your page.
Create and Maintain a Clean List
Even if you already have a long list of emails from subscribers and prospects, don’t stop adding to it. Strengthening your email list involves targeting specific segments and taking time to actually understand and track them. Avoid spamming everyone in your email list based on the assumption that they will show interest in every product on offer. Only send promotions to people who have actually shown interest in the items or services.
Track Your Marketing Campaign and Measure the Click to Open Rate
The goal of starting an email marketing campaign is to drive traffic to your website and convert potential customers into sales. While all platforms that offer this form of marketing have reporting included, some lack of clicks to open rate metric. This means that you may need to do some manual calculating. Measuring the success of your marketing play should help you with reporting, and to check whether you are meeting objectives.
Personalize Your Emails and Maintain a Simple Layout
Make your communication as personal and as specific as possible. For instance, consider calling your clients by name if you can. The more personal your emailing, the easier it will be to generate trust. An individualized touch also enhances open rates. Avoid the temptation to load your layout to unnecessary jargon and flashy layout. Instead, go for a clean and simple look, which should be easily navigable.
The ultimate goal of effective email marketing is to open the gates to meaningful conversations with prospective clients. Use irresistible subject lines and an entertaining voice to get your readers engaged. The offer should stand out from the beginning and should be relevant. The goal is to encourage the reader to react or respond by following the call to action.
Other important elements include:
· Providing mobile-friendly content;
· Incorporating options for unsubscribing;
· Including interesting links to your page.
This article presents some useful insights on how to leverage email marketing to improve sales. Remember, customers, like to know that their unique needs have been considered. Use the platform to connect with them and present your unique offers.