Every year, marketing teams work hard to figure out which holidays are going to drive the most traffic and sales. It’s a tough job, but someone has to do it! With so many different types of holidays out there, it can be difficult for companies to decide how best they should market their products or services this season. Luckily we’re here with some ideas that will help you make your decision easier.
What type of holiday is it? Is it religious? Does Christmas have any correlation with other cultures’ festivities like Kwanzaa or Hanukkah? If not, how does your product relate to the holiday itself?
Here are the holidays that are great for driving traffic.
Father’s Day
If you didn’t already know, well now you know that Father’s Day is a really great time for driving website traffic, and one of the reasons why father’s day is great for driving website traffic, is because it’s around the halfway mark of the year which is why you need to know how to drive more traffic on Father’s day. You need to understand the power of increasing your sales by offering deals, as well as the importance of marketing during the holidays and discounts on Father’s Day. Socital has some great creative ideas on how to grow your audience on Father’s Day because it is a great period of time to not only target families with gifts related to what you are trying to sell, but just a great way to overall boost the mood of those you are trying to grab the attention of and increase your sales in the process.
Thanksgiving
This is a time for family, friends, and food, which is also why it is a perfect time to get started on your holiday shopping for Christmas. It’s important that you know how much the average person spends on a day-to-day basis, it will help you understand why they are more likely to buy things online as a result of it. The festive mood coupled up with the fact that there are plenty of sales in November thus it is easier to find deals and essentially what this means for a website is that there is ample opportunity for you to reach out to a wide group of people and boost your sales ina really large way.
Memorial Day
Memorial Day is known as one of the few holidays that fall in the middle of the week yet this federal holiday is one that is never forgotten. What’s great is that websites are helpful in this situation and the lack of work or school on Monday creates an opportunity for people to spend more time online doing research about what they want to do during the weekend, and what that means for a website is that there is ample opportunity for you to branch out and take this opportunity to drive traffic to your company or website. This will of course positively affect your standing and better solve the problem of not being able to increase your audience.
Christmas Eve and Christmas Day
One thing that you really need to know is that the holiday season is actually a great time to boost your website traffic, which is why you need to how to get the word out about your business by sending out Christmas cards or promotional emails during this specific festive season. Starting a blog series related to the holidays, such as how to decorate for Christmas, is a great idea for you to consider during what is undoubtedly the busiest time of year. You can share posts that are relevant to the holidays on social media channels, create a gift guide of products you sell and share it with people who might be looking for gifts this year, as well as offer discounts on certain items during the holiday season in order to encourage buying from you instead of competitors. Use this period of time to really boost your traffic in a way to will impact your overall growth and you won’t regret it in the long run.
You have a bunch of holidays that you can use to take advantage of and drive traffic to your website, so make sure to use them.