If your company is looking to improve its digital marketing, keep reading. You may be looking for ways to generate more customers and clients. It will take a well-planned strategy to get there.
You might have some digital marketing know-how. However, you want a digital marketing agency that will help you with the heavy lifting. We’ll talk about what you need to look for in an agency in this guide.
While you may have the budget to invest in an agency, you want to realize that this may be a long-term deal with them. It’s always a good idea to find an agency that you can trust and have a good professional relationship with. Let’s take a look at what you need to look for in a digital marketing agency.
Are they specialists in your industry?
There are digital marketing agencies that will be generalists. Then, you have those that specialize in working with specific industries. It would be wise to consider the specialist before moving on to generalists.
The reason for this is that they can speak the language. They can understand your market better than a generalist can. They also know where your market hangs out on social media and what content they consume as well.
The more a digital marketing agency knows about a certain industry, the better.
Do they have the proof?
You and other business owners want one thing: results. Especially when it comes to your digital marketing strategy. When looking at digital marketers, check out what kind of results they are posting on their site.
Are they real? Are they delivering the results the client wanted? You’ll also want to check out the reviews as well.
The more positive the reviews are, the better. The reviews you want to pay attention to are the ones that are more detailed and tell a story.
Also, see if they have case studies on their website. Nine times out of ten, a case study of what they did for their clients will be enough proof. It may help you decide whether or not the agency could be worth further consideration.
What are their skill sets?
Digital marketing has plenty of skill sets and abilities. These include but are not limited to: SEO, Facebook ads, Google ads, email marketing, and social media marketing among other services. It’s always a good idea to know what kind of services they’re offering.
You could benefit from SEO and maybe paid traffic methods as well. This depends on the business you have. If you are selling items in an eCommerce store, you could consider the idea of using Facebook ads for certain products that are selling well right now.
They may offer one service, but not another. That’s OK. It may have been a service that you didn’t need either.
When speaking with digital marketing agencies, ask them questions about what they do and don’t do.
Do they know what they are talking about?
This is a big one. If they talk the talk, they should walk the walk. If you ask them about something like their niche or data in the reports you will receive from them and they can’t explain it in plain English, that may be a red flag.
You may not understand the language they speak since you may not know a lot about digital marketing. However, if you can’t understand what they are saying, odds are you may want to find an agency that does.
Are they up to date with their practices?
By this, we mean if they are using practices that are current and not out of date? The last thing you want to do is work with a digital marketing agency that wants to perform tasks that are “so yesterday’. Because you will fall behind your competition and lose out on leads and potential sales.
What’s currently the ‘in thing’ at the moment? Social media ads, for sure. Email marketing is another.
You don’t want to rely on out of date marketing practices. Some trends will come and go and others may stay for the long haul so long as it works to their advantage.
Final Thoughts
If you are looking for a digital marketing agency, you’ll want to follow these steps above. Finding the right one can be challenging. You will be paying a good amount of money (albeit long term) in order to achieve the results you want.
A digital marketing agency will work with you from start to finish. They’ll lay out a roadmap for you and achieve the goals within a certain time period. This is one of those things where you will really need to be in it for the long-haul and not expect quick results.
Take your time and find a digital marketing agency that will fit you best. Especially one that may be a specialist in your industry.