A Las Vegas SEO agency, especially one that has been in the business for years, have likely witnessed how internet business within the city has consistently risen in recent years. In fact, this trend is not confined within the city, but it is the same all across the United States and the rest of the world. One survey that culminated towards the end of 2017 showed that retail e-commerce worldwide grew from $1.3 billion in 2014 to more than $2.3 billion in 2017. In a related study, online sales are expected to increase by as much as $4.8 billion by 2021.
A host of merchandise such as clothing, appliances, and household products as well as booking and paying for services such as hotel rooms and spa treatments can be accomplished online. Based on the survey mentioned earlier, it seems apparent that there is still massive room for revenue growth. Experts point to the ease of doing business online as one the main driving force for the rise of e-commerce. Here are some of the other factors that are contributing to the rise of internet business.
Minimal Upfront Cost
Unlike conventional brick-and-mortar business establishments, businesses that rely largely on the internet have very low startup capital. In some instances, you can start an affiliate marketing business and not spend a dime at all as long as you have a computer and internet connection. Supplementing your existing business with an online presence, on the other hand, will require you to purchase a domain name and hosting.
Marketing Is Cheaper and More Efficient
If you run a traditional business, you would have to spend good money on multimedia ad placements, billboards, signage, sponsorship, and so on to promote your brand and business. Costs for branding and promoting your business will be significantly cheaper online.
Social media websites, as well as good SEO, will provide your product or service effectively the visibility it needs to increase brand awareness and help build your client base. Even if you have to pay for online advertisements, you can leverage it to focus your campaign within a specific location and client demographic at a minimal cost.
You Can Automate Your Business Processes
With more sophisticated artificial intelligence (AI) being developed regularly, conducting business online is becoming easier and more efficient. Business transactions can take place within your website automatically ― even while you are relaxing and enjoying your bagel in a coffee shop or while you are sleeping.
Your internet business processes do need some human intervention in terms of generating web traffic, updating its content or managing its social media pages. All of these, however, you can outsource to freelancers if you wish to do so.
Do Business From Anywhere in the World
Traditional brick-and-mortar businesses will likely confine you within a particular city or county. Your internet business, on the other hand, allows you to conduct business while sipping cold drinks on a beach or while traveling.
Easier and More Efficient Client Engagement
The online presence of your business affords you an easier way to reach out, interact and engage your clients. You can keep them interested with regular newsletters and emails, entice them with sales events or by sharing valuable information and tips related to your merchandise or service.
These are but a few of the reasons why internet-based businesses continue to flourish and have become easier than ever. Given the expected growth of e-commerce, it will be a good idea for you to start your own internet business or give it a more visible online presence.