Making the choice to hire an AdWords management company is easy. After all, AdWords are one of the best ways of getting your business noticed and bringing in new leads and sales. And hiring an AdWords account management company is a great first step. Because a few small things can make the difference between a really successful AdWords campaign, or one that produces no return.
Where to begin with choosing your AdWords management company can be a little daunting. When you begin your search, you will see agencies of all shapes and sizes from all over the world. Picking the right partner for your business is one of the most important steps you will take. It is worth investing a little time in choosing the right AdWords management company. In the same way, as you would think carefully about recruiting a new salesperson or marketing manager, this is no different.
This article lays out some tips on how to choose an effective AdWords account management company.
Start with a shortlist
The first step is to make a shortlist of Google AdWords campaign management companies you like the look of. Stick to about five companies for this first step. Choose companies that have some customer reviews on their website, have a business phone number, and look professional.
Contact each one, and ask them to outline their experience and show you some of the results they have achieved with their clients. This is an important step, because AdWords have the potential to deliver great results to your business. But they can also be a total waste of money if the keywords are not correct, and the ads copy is not nailed on.
Optimizing your AdWords management
If campaigns are not optimized, one of two things can happen. Firstly, your keywords and ads may get no clicks or impressions. This means you will loose time, and your ads will not be visible to the buyers that you want to see them.
The second and even worse scenario is that your targeting is wrong, and you generate clicks, but from the wrong type of person that is not your ideal customer. This means you will waste your valuable budget, and spend your hard-earned money on the wrong type of clicks.
Strong AdWords management
Some of the top things to look out for when optimizing your campaigns are as follows. Make sure you spread out your ads into a number of groups. This spreads your options, and maximizes your budget.
It is also vital to get your keywords right. Use a good number of keywords (more than 50). By using less than this, you silo your potential results too much. You should also be very specific with your keywords in order to optimize your results. “Marketing services” for example is so broad that the ad will inevitably cost you a lot of budget, but with far too general clicks to make it effective for you.
Make sure your agency is hot on these details, and test them with some questions about your keywords and how they will optimize them.