Social media is the new frontier of the web. Simply having a website is no longer enough – today’s customer expects to find you on Facebook, Twitter, Instagram, Snapchat, YouTube, LinkedIn, and everywhere else on the social web.
But is investing in a strong social media presence worth it for your business? The answer is “yes!” In this article, we’ll take a look at just a few of the ways in which social media can help you bring in more customers, boost satisfaction rates, and enjoy higher profits. Let’s get into it now.
1. Boosts Your SEO Presence
First, social media is very helpful for SEO (Search Engine Optimization). Search engines like Google account for more than 79% of global web traffic.
Social media websites tend to rank highly in search engines – so if you make sure that you have a profile on all of the major social media websites like Facebook and Twitter, it’s easier for customers to find your business. That translates directly into better sales – and higher profits!
2. Helps You Provide Better Customer Service
Great customer service is absolutely critical for keeping customers coming back to your store, or if you want them to continue to use your services. According to statistics compiled by Help Scout, a single negative experience, 51% of customers won’t come back to your store – and 7 out of 10 Americans say they’ll spend more money at a business that offers great customer service.
If you have a presence on major social media websites, and you stay active by talking with customers and answering their questions, you’ll be able to provide better service. In turn, this will allow you to get a better reputation in your community and ensure that your customers keep buying your products and using your services.
3. You Benefit from Free (Or Cheap) Organic Marketing and Advertising
One great thing about websites like Facebook and Twitter is that you can benefit from free exposure of your content. Your followers will share and interact with your content – and you don’t have to pay anything for them to do so.
You also have the option to promote your posts for a small fee – which may be a good idea if your company is growing and needs to reach a larger audience. These fees are still very low, compared to traditional media like newspaper ads, billboards, radio and TV ads, and other such promotions. This helps you stretch your marketing budget – you certainly won’t need merchant cash advances to afford promoted posts on Facebook!
4. You Reach Customers Where They Spend Most of Their Time
Social media is where most internet users spend most of their time. 79% of adults have a Facebook profile, and most people spend an average of over two hours per day on social media websites. The sheer number of people – and the high engagement rates of social media – mean it’s an ideal place to reach customers.
In fact, in 2016, social media ad spending finally eclipsed television ad spending – meaning digital and social advertising now comprises the largest advertising market segment in the country.
Social Media – An Essential Part of Your Business Strategy
You can’t afford to ignore the impact of social media. Businesses of all sizes must use the power of social to reach their customers, boost sales, and provide a better customer experience. Otherwise, they risk being left behind. So, think about how you can use social media in your business – and get started today!