As the world’s dependence on technology continues to deepen, customer acquisition strategies continue to embrace the shift to more advanced tech methods. You can attract new clients to your business with a click of a button if you advertise your company through the digital realm.
Websites dedicated to your professional and personal networks offer immediate access to an audience that fits your target market descriptions. You can also use your website or blog to pique consumer interest by offering discounts or incentives in exchange for visits or purchases. If you want to go more advanced, you can also use software solutions for customer onboarding.
When you embrace technology’s advances, you can increase the number of customers visiting your website and making purchases with minimum effort.
So consider using one (or more) of the following ways.
Twitter Parties
Drum up more interest in your new product or service by hosting a Twitter party. At these parties, you can directly engage with customers as you hold a live tweet event about your business’s new offers. For example, if you are a clothing shop releasing a new line of Korean fashion items, you can organize a campaign with a hashtag like #KFashionDay, with photos of the latest in BTS-inspired outfits or other K-icons. You can also encourage attendees to post their photos or share experiences using the same hashtag.
If you attract enough attendees on Twitter, your hashtag could end up on the site’s trending list during the party hour and beyond.
During the party, maintain an open dialogue with your guests. Their interest in your business will naturally increase as they learn more about your products and services. Remember to always respond in an upbeat yet very polite tone to secure your customers’ trust and attention.
Facebook Ads
Facebook has a user base of nearly two billion people. Reach this amount of potential customers by using Facebook ads, an ad-feature that offers opportunities to rapidly spread the word about your business’ products and services via sponsored ads. These ads will appear on sidebars and newsfeeds without feeling obtrusive.
With Facebook Ads, you can create and sponsor ads, re-circulating them regularly to keep your marketing campaign active. You can also send the ads directly to targeted individuals who fit your demographics to further increase the effectiveness of your marketing campaigns.
Blog Posts
Today, people go to the Internet for new information by reading blogs. To attract these information-seeking customers and direct them to your website, create an established blog maintained by quality writers and editors.
Your company’s blog posts should offer actionable industry-specific information that addresses the customer’s concern. Also, try to naturally work keywords or search terms into your content to bring your posts up the search engine results pages (SERPs). This will improve the blog’s visibility.
Finally, make sure to end each blog post with a call to action that directs readers to purchase your products or service or to contact your company.
Directory Lists
Despite the giant move toward social media platforms, online directory lists are still reliable in acquiring customers. People looking for a specific product or service use these lists to identify businesses offering what they need.
By placing your business listing in the top directories, such as Yelp, you can increase your chances of ranking well in popular search engines. Also, use a combination of paid and free directory listings to cover all of your bases.
Contests
Take advantage of the power of word of mouth marketing by using your website to hold monthly contests or giveaways for one of your products or services. As more people share their wins via social media, others will applaud the merits of your company’s giveaways. Your business will organically reach multiple social media platforms and websites as individuals share the opportunity to win prizes.
Always include your business card and a win confirmation in the prize’s package to increase your potential for word of mouth advertising.
Freebies
Freebies offer more value to the people visiting your website for information about your industry or company. In this digital age, freebies can transform a one-time visitor into a long-term client for your business.
Have your copywriters write informative e-books or white papers on topics designed to emphasize your business’s values or mission. Once you have the digital freebies, encourage website visitors to sign up for your newsletter with their email address.;
Business and digital marketing go hand in hand. As time progresses, more opportunities for high-tech customer acquisition will emerge. Keep your eyes open for these opportunities to gain a competitive edge online.