If you have multiple trade partners, then you’ll know how important it is to maintain those relationships. For any B2B company, retaining existing clients holds greater precedence over acquiring new ones, not just because of the revenue that existing customers can generate but because of the reputation of you as a reliable and trustworthy company.
If you lose sight of a relationship and subsequently a client, that’s either because they have had a negative experience or they have been swept up by a competitor – both reasons will have a detrimental impact on your company, as potential clients will analyze client feedback before they enter into a partnership with you.
Finding ways to maintain relationships and ensure they are healthy, then, is always the priority, and if new ways to achieve trade loyalty come around, then they should always be investigated and grasped if compatible.
With this in mind, there have been a number of tech developments over the last few years that can help with communication and customer experience. With your competitors likely to be taking advantage, it’s up to you to put them into practice and make the most of tech that will benefit you. To help you out, here are just a few that could boost your processes and take your trade relationships to the next level:
Software For Trade Loyalty
One of the best ways to achieve trade loyalty is with programs that offer tradespeople – from plumbers to bathroom fitters to kitchen designers – incentives and rewards when they repeat their orders.
This is done with sophisticated incentive software that delivers an uplift in sales, product knowledge, and partner advocacy. Unlike incentives that focus on monetary rewards, this is software that covers all areas of a successful business, including team performance tracking, consumer data, and API connectivity.
Artificial Intelligence To Collect Data
On a broader level, artificial intelligence is a recent tech development that can help businesses the world over. For your business, however, this tech can be perfect to eliminate time and money from your data collection, as well as provide your sales team with the right insights to boost efficiency and productivity.
Ordinarily, these were jobs that would take up a lot of time, and any errors could lead to miscommunication and a potentially negative experience for customers. With AI, however, these jobs can be completely automated, ensuring no mistakes are made and company time can be focused on other, more pressing areas.
Super-apps To Speed Processes
Just recently, Gartner predicted that 2023 would beckon in the widespread development of superapps, which would allow for the combination and unification of disparate services into one solid interface. This would be especially beneficial for startup B2B companies, as they can streamline operations for employees and vendors. For your trade relationships, any way to speed up processes is a must if you want to avoid competitors taking your customers.
For the most part, customers demand speed and efficiency. So, if the world is getting faster, then they will expect you to as well. If your work processes take place on multiple apps, such as Slack, Salesforce, and Google Drive, these super-apps will give you a chance to unify all of them and make your company as a whole far more pragmatic and efficient.
