Finding Your Competitive Advantage
The rental car company Avis once ran a series of ads proclaiming, “We try harder.” Faced with the marketing juggernaut that is Hertz, Avis capitalized upon its position as the second-place company in the...
Tagged: marketing
Striking Gold: How to Better Market Your Gaming App
The rise of mobile gaming has changed the way people access entertainment. Back in 2016, smartphone and tablet gaming overtook PC and console gaming for the first time, with 37 percent of total market...
Why Local Tech Businesses Need to Pay Attention to Offline Marketing
Tech businesses are rooted in a sense of innovation, forever finding and creating a new path forward. The emergence of the viral video landed a huge boost to tech businesses advertising online, raking in...
How Fintech Has Shown That Digital Is the Future
There are few industries that have sprouted up with as much strength thanks to data-driven approaches as financial technology. By its very nature, technology that deals with accounts and financial information have to rely...
Revitalize Your B2B Tradeshow Marketing Strategy
It’s almost ironic to think that in spite of all of the technology that surrounds us, most B2B marketers (nearly 70%) place more importance on face to face meetings with prospective clients than they...
9 Ways To Get Results For the Internet Marketing Beginner
Internet marketing is something that everyone can do, but not everyone realizes they can do it. All it takes is a couple hours of your time per week, these tips, and the willingness to...
